The article is very simple and short. I am a little biased, but I think it has enough information to get into a restaurant, but I know it doesn't have anywhere near enough information to keep one for any length of time.
There is definitely a difference between getting a restaurant to try you out and getting them to keep you for an extended period of time.
Different companies have taken different approaches on this subject. I am going to take only one aspect of how to manage this issue and discuss my views on it. I will be talking about having a single entertainer every week at a location verses having different artists show up on a rotation.
Having one artist at the restaurant on a regular basis is great because:
-The restaurant will know your name
-The restaurant will get used to seeing you there and will come to expect it
-Patrons get used to seeing you and only you and consistency helps lead to more regulars
The hardest part I've found about being the only one at the restaurant is that:
-You must always keep it fresh and innovative
-Tips will lower slightly due to the fact that you become routine after a while (So keep it fresh!)
-My personal favorite... You must always be the one to show up at the same time every week without fail.
A Team of Artists
The benefits of having a team is that:
-Everyone shares responsibility of covering the gigs
-Variety is offered to the restaurant
-Everyone can be themselves and there is less need to innovate
Using a team can also be a bad thing. For instance:
-There is no way of knowing how well the other members of your team are doing
-One can mess it up for all of you
-There is less work for every artist on the team
-Quality is very difficult to maintain